ONE CONNECTED STORY
A cohesive narrative and visual system connecting products, people and outcomes.
A NEW PERSPECTIVE ON AN EXTRAORDINARY STORY
THE WORKIS TALKING.
MākuSafe is learning to understand it.
What if the market could see that intelligence just as clearly?
01 / 08
AN INDEPENDENT CREATIVE EXPLORATION
SCROLL TO EXPLORE ↓
01 / THE BIG IDEA ––––––––––
EVERY
WORKPLACE
HAS A STORY.
Movement. Heat. Repetition. Environmental conditions. Worker observations. Changing patterns.
Every day, work generates signals. Some are obvious. Many are not.
MākuSafe helps organizations see what they might otherwise miss.
02 / AN INTERACTIVE STORY ––––––––––
FROM SIGNAL
TO SIGNIFICANCE.
A conceptual storytelling experience inspired by MākuSafe’s publicly described capabilities. Select each stage to reveal the story.
◉
01 / 04CAPTURE THE SIGNAL
ILLUSTRATIVE CONCEPT — NOT A PRODUCT INTERFACE
03 / THE PROOF ––––––––––
ONE PUBLISHED CUSTOMER EXAMPLE
REAL RESULTS.
REAL PEOPLE.
In a published logistics case study, wearable technology was used alongside a lifting-mechanics program to improve safety outcomes.
VIEW ORIGINAL CASE STUDY ↗56%
reduction in lifting-related lost-time injuries
$450K
Reported results reflect a combined program and should not be attributed solely to the wearable technology.workers’ compensation loss savings in one year
04 / THE CREATIVE OPPORTUNITY ––––––––––
THE TECHNOLOGY
IS COMPELLING.
THE STORY CAN BE, TOO.
MākuSafe already has technology, expertise and customer evidence. The opportunity I see is a connected creative capability that makes that value easier to understand, demonstrate and remember.
↗
PRODUCT EXPERIENCES
Interactive explainers, motion and demonstrations that make sophisticated technology immediately understandable.
SALES & PARTNER ENABLEMENT
Executive presentations, industry-specific stories, launch tools and persuasive customer proof.
A SCALABLE CREATIVE ENGINE
Reusable brand systems, campaigns and assets that grow alongside the company.
05 / THE BUSINESS CASE ––––––––––
A POSSIBILITY WORTH DISCUSSING
CREATIVE
LEADERSHIP
FOR GROWTH.
A senior, hands-on brand and creative leadership capability working alongside MākuSafe’s existing marketing, product, sales and partnership teams.
CLARITYMake complex technology easier to understand.
CONSISTENCYConnect a growing portfolio through a cohesive story.
COMMERCIAL IMPACTEquip teams with stronger tools to educate, engage and convert.
Not creative for its own sake. Creative as a practical contributor to business growth.
06 / THE PERSON BEHIND THE IDEA ––––––––––
STRATEGYDESIGNEXECUTION
CLINT HANSEN / BRAND + CREATIVE LEADER
I MAKE
COMPLEX
THINGS CLEAR.
For more than three decades, I've built brands, led creative teams and translated complex organizations into compelling stories.
At Tractor Zoom, I worked across marketing, sales, recruiting, product, digital and customer communications. At Mittera, I led a seven-person creative team across a broad range of channels.
My approach brings strategic direction and hands-on creative execution together.
EXPLORE MY WORK ↗07 / THE CONVERSATION ––––––––––
A SHORT CONVERSATION COULD BE THE START OF SOMETHING VALUABLE.
LET'S MAKE
THE NEXT STORY
MATTER.
MākuSafe is building technology that helps people see what they might otherwise miss. I've built my career helping organizations communicate what makes them valuable. I see a natural intersection worth exploring.